89 Point Marketing Plan
Sell Fast and For Top Market Value!
Thorough walk-through to discuss staging each room to attract buyers
In depth conversation to discover all the important features to highlight
Discuss items to repair, replace or remove to maximize Sales Price
Create an estimate of Net Proceeds to you so you will know the financial outcome before you sign
Pull comparable properties that have sold in the last 3 months and are currently under contract or active to aide in pricing the home, and review findings with you
Prepare all necessary contracts per Colorado law, utilizing your desires and input and obtain your signature
Completion of the Seller's Property Disclosure form to use as selling tool
Have the furnace cleaned and certified at Seller’s expense for further selling tool
Order Staging service if appropriate
Prepare showing instructions based on seller’s specific guidelines
Confirm showing instruction for efficiency
Verify seller’s contact information so they can be texted or emailed for showing notifications.
Prepare driving directions making it easy for buyers and agents to find the home
Process property photos by optimizing saturation levels, contracts, shadows and other settings.
Choose which photos to include in advertising and which photos to delete.
Install sign and lockbox
Prepare a rough draft of the listing
Upload the rough draft into MLS and share with seller for review and approval.
Discuss with seller the marketing approach and make changes based on seller’s input
Prepare document that answers questions about Power bills, HOA, Mailbox location, etc.
Prepare secondary documents for Buyer’s agent(s) to view and sign when appropriate
Target all agents showing property near the home and offer their clients an exclusive look prior to a release into the open market.
Call all buyers I am personally working with to provide an exclusive look
Officially release approved MLS information marking as Active for sale
Prepare a flyer for the home
Deliver color copies of the flyer to the home for both inside and outside display boxes
Deliver flyer to my office for agent distribution
Record message for the call capture text system for the sign rider
Obtain a list of your 10-20 closets friends to send letter to asking them to tell their friends
Prepare a list of 100 closets neighbors to call and invite them to “pick their neighbor”
Send a postcard to the 100 closest neighbors advertising your property for sale
Email the property to all agents within my company
Market your property to the weekly marketing meeting at the Realtor Association
Post the property on my personal website
Post property on List Hub that in turn posts to other known sites.
Syndicate the property to over 1000 local agent sites
Schedule a local agent tour
Discuss your property in my bi-weekly office meeting
Attend the office tour and discuss the features and benefits with attending agents
Discuss how the property was priced while on tour
Obtain a written list of Realtor opinion of your home and its pricing
Compile feedback and summarize for your information
Call you discuss the feedback and to formulate a plan for changes if necessary
Post property to my Personal Facebook Page
Post property on my Business Facebook Page
Post property on Google+
Call agents each week working in the area to probe for new buyers they have
Email your property to all the current buyers in my database that fit your property
Reverse Prospect to the agents working with buyers
Submit your property to our relocation department
Submit your property to the Neighborhood board for sale
Notify the top mortgage lenders in the area for new buyer leads they are working with
Create a blog post about your property to open a discussion online
Prospect daily to find a buyer looking for a home like yours
Include your property in my Top 10 of the best values available and share it with all the buyers that I talk with each day.
Answer every call quickly, or return missed calls to buyers as fast as possible
Pre-screen the prospective-buyer-caller to make sure they are financially qualified
Employ the top mortgage brokers on my team to pre-approve buyers prior to wasting our time
Prepare video for Open House advertisement
Email your selected friends of the upcoming Open House and link to video
Email my database of the upcoming Open House and link to video
Email your contacts of the upcoming Open House and link to video
Advertise to MLS and other sites of Open House
Arrive early to make sure the lights are turned on and the drapes are open.
Engage prospective buyers at the front door to assess their needs and point out how your home will fill these needs
I will ask them if they wish to make an offer. If they say no, I will question more to uncover what can be changed for them to make an offer
Provide you feedback from prospective buyers
Once we receive an offer, I will contact all recent showings and encourage buyers to take action to encourage a multiple offer situation
Contact the buyer’s lender to confirm their ability to purchase
Negotiate on your behalf a careful transaction that minimizes exposure and liability
Formulate any counter offers that you see fit and call the agent(s) prior to sending contract, to coach them on why we have made specific changes
Once we have a ratified contract, my closing department will send you copies of the final signed documents
Monitor deadline dates for contract to make sure we stay within contract
Prepare appropriate Amendments to contract as needed
Send Title company appropriate contracts of pending sale so they can prepare Title Commitment and Tax Certification
Schedule a home inspection with the buyer’s agent
Notify the inspector of any upgrades or changes you have recently make and a copy of the Seller’s Property Disclosure
If repairs are requested, I will evaluate the document with you and highlight repairs versus cosmetic requests and advise you accordingly
Obtain an estimate on all requested repairs prior to you making a decision on completing them
Coordinate with the contractor(s) for repair scheduling
Obtain the repair bills when complete and provide written documentation to the buyer’s agent, Title Company and Lender
Review Title Commitment and Tax Certification for any errors. Facilitate repairs as necessary and forward copy to you.
Meet the appraiser when necessary to show the comparables used when pricing the property
Verify with the buyer’s lender that the appraisal is satisfactory to the lender
Obtain Seller’s Lending information for Title company to order your mortgage payoff
Schedule closing at your convenience
Review the Settlement Statement prior to attending the closing
Attend the closing with you, answer any questions you may have before during and after, and Thank You for trusting me with your purchase/sale